This is the most ridiculous gum I've seen; it takes itself so seriously! Matte black package, "REACT" in silver letters, a lot of 5's on the package (I don't get it), some psychadelic foggy rich hues. Open it up and you have all these sticks of gum lined up in sleek black wrappers. Unwrap one and you have a charcoal stick of gum so you get to chew a nice gray wad. It's extremely minty but I don't see what's unique about it. I think it's trying to be man gum.
